EEBA Academy

In this session, Green Builder Media CEO Sara Gutterman will reveal the latest market intelligence gathered by COGNITION Smart Data, offering deep insights into consumer preferences that will enable you to improve your marketing, sales, product development, and competitive positioning.

Companies in the building industry are under increased pressure to drive sales growth and ROI, even with elevated costs for materials, labor, and the like. How can you methodically develop the right strategic, business, and / or marketing plans to meet these challenges, while ensuring you engage and align key stakeholders along the way?

The Rise Sustainable Real Estate Professional accredited online course provides real estate professionals with a competitive advantage by being able to identify and communicate the benefits of sustainable homes in the market. In 2016, the Shelton Group conducted a survey that found 81% of people who expect to buy a new home in the next two years say higher energy efficiency would cause them to choose one home over another and that they would be willing to pay more for a healthier home. In this 3-hour course, learn to increase buyer demand for healthy, energy efficient, and comfortable homes.

The Ultimate Z.E.N. Home is designed to meet the challenges of healthy living, working and learning from home, carbon free living, net zero energy and battery energy storage. This session covers how the home responds to the COVID home buyer’s desire for safety and security while living in a state-of-the-art home.