Marketing and Real Estate Courses

The EEBA Academy provides a flexible and convenient way for the world's best high performance builders and their partners to come together to learn about building science and advances in sustainably constructing better homes. Learn more about the Academy here.

Log in or create a free account to preview courses and start learning for no or little charge! Explore our EEBA membership for additional discounts on courses, earning designations, and CEUs.

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Below is a sample of Marketing and Real Estate courses available on the EEBA Academy:
* Create a free Talent LMS Account to take courses. Have questions? Reach out to: gabrielle@eeba.org

US - Rise Fundamentals of Sustainable Homes

The Fundamentals of Sustainable Homes online course by Rise explores the different building standards that go above code and strategies to make a home more comfortable and energy-efficient. 

Instructor: Rise
CEUs: 3 LU|HSW AIA credits, 1.5 BPI credits, 3 NAHB credits, 3 NARI credits & 3 RESNET credits.

KEYNOTE: Builder to a Brand – How to Successfully Market Your Firm Through Social Media

Learn how to use social media as tools to better your brand. 

Instructor: Brad Leavitt
CEUs: 1 AIA, 1 BPI, 1 NAHB, 1 NARI, 1 RESNET, and 1 GENERAL

Coronavirus & Systemic Changes in the Housing Industry

There are many unknowns swirling around the Coronavirus right now, but one thing is certain: there will be long-term system changes in the housing sector that will place new demands on building professionals and manufacturers alike. 

Instructor: Sara Gutterman

The Sales Culture of Homebuilding

"Nothing happens until it's sold." - Ira A. Fulton, founder and Chairman of Fulton Homes, Tempe, AZ. Every homebuilder must have a sales culture, where sales is the epicenter of the company and really mean it and where war is declared on anything that gets in the way of sales.

Every builder should have Unique Selling Propositions where you have items or concepts that you promote that sets you apart from other builders. Most of you have energy efficiency and healthy homes that you promote that do set you apart from the others. How do you tell the story of Energy Efficiency and Healthy homes? Learn tips from 6 time IAP Leader award, and 2 time IAP Leader of the Year award winner.

Instructor: Dennis Webb
CEUs: 1 LU AIA, 1 BPI, 1 NAHB, 1 NARI, and 1 RESNET credits
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